Event Management Case Studies — The Work

TCL × Forza Horizon 6 round stall under a 360° LED ring, Mall of Asia, Bengaluru — TCL × Forza Horizon 6 · Bengaluru + Delhi

Shoppers racing Forza Horizon 6 on TCL TVs, Vegas Mall, Delhi — TCL × Forza Horizon 6 · Bengaluru + Delhi

Experiential · TCL

Every lap is a product demo.

2malls, two cities · Oct 2026
Vegas Mall, Delhi · Mall of Asia, Bengaluru

Idea: TCL signed the global Forza Horizon 6 tie-up. We turned it into an experience where shoppers prove the TV by racing on it — a round stall under a 360° LED ring, with seating and visitor flow planned so every lap shows off the TV's high refresh rate.
What we did: Mall selection and recce, 2D layout and 3D design, seating and flow, electrical, artwork and print, fabrication, LED ring content, an original theme track and on-ground ops — end to end, in both cities.
On the floor: Vegas Mall, Delhi — 23–25 Oct 2026. Mall of Asia, Bengaluru — 30 Oct–1 Nov 2026.

The build — bare floor to live floor

01 Frame · BLR
02 Ring up · BLR
03 Panels · BLR
04 Live · BLR
05 Race on the TV · DEL
06 Rewarded · BLR

TVS Credit delegates, Ho Chi Minh City — TVS Credit — Ho Chi Minh City

TVS Credit R&R gala welcome, Saigon — TVS Credit — Ho Chi Minh City

Global MICE · TVS Credit

DEX's first international MICE — a flagship reward, run flawlessly overseas.

150performers · 4 days
Ho Chi Minh City · Feb 2026

Challenge: Reward TVS Credit's top tractor-finance performers with an aspirational overseas incentive — premium, fully branded, no second chance at arrival day.
What we did: End-to-end — India-side flights and visas through to the final night in Saigon: branded welcome, coach fleet, synced check-ins, R&R gala against LED, dinner cruise, Cu Chi & Mekong.
Result: Delivered flawlessly on foreign soil — and within months it had generated two further international incentive briefs.

Infinix Pujo Arena stage with Dhunuchi dance relay — Infinix · Kolkata — Durga Puja

Infinix branded exit-gate arena at Durga Puja — Infinix · Kolkata — Durga Puja

Experiential · Infinix

Owning Bengal's biggest marketing window — with a national record.

96hrs non-stop record relay
~25 lakh exit-gate footfall

Insight: During Puja, Kolkata moves pandal to pandal. To own the moment, you join the ritual — you don't interrupt it.
Idea: A branded Pujo Arena at the pandal's exit gate, anchored on a non-stop Dhunuchi dance relay, wrapped in product + gaming.
Result: We conceived, built and ran Infinix's record-setting campaign — India Book of Records — drawing ~25 lakh exit-gate footfall.

Crowd at the realme 13 Series mall launch stall, Bengaluru — Realme 13 Series · Bengaluru + Kolkata

realme 13 Series launch stall at South City Mall, Kolkata — Realme 13 Series · Bengaluru + Kolkata

Experiential · Realme · 2024

Three grand mall launches in three cities, on the same two days.

3cities · 7–8 Sep 2024
Bhubaneswar · Kolkata · Bengaluru

Idea: The brief: maximum demos, key selling points pushed, gaming features in people's hands, engagement that converts. Our answer: one grand-format stall, built to pull a mall crowd and hold it.
What we did: Designed, fabricated and ran three large realme 13 Series setups at malls in Bhubaneswar, Kolkata (South City Mall) and Bengaluru — live on the same dates, 7–8 September 2024, with demo and gaming zones.
On the ground: Packed stalls in all three cities, on both days.

Same weekend, three malls

01 Bengaluru
02 Bhubaneswar
03 Kolkata

Realme branded canter van activation, Rewa MP — Realme · 30 vans · 18 states

Experiential · Realme · 2024

Thirty branded vans, launched from 30 cities at once.

30vans · 30 cities · 18 states
one launch day · 5-day routes

Idea: Small-town India buys the phone it has touched. A canter van is a showroom that comes to the bazaar — and thirty launching together turns a product drop into a national event.
What we did: Branded and fitted out 30 canter vans as demo booths, launched all 30 together from 30 cities across 18 states, then ran each on a five-day route through the surrounding towns.
Result: Around 2.5–3.5 lakh people reached across the tour (estimates).

Experiential · Realme · 2025

Forty-five 8×8 ft pop-ups took hands-on trial from metros to the Northeast.

45pop-ups · 9 states
8×8 ft footprint · demos + games

Idea: A phone sells when it is in someone's hand with a game running. We shrank the activation to an 8×8 ft footprint, so it could land anywhere a crowd gathers — metro or tier-3.
What we did: Designed one compact, repeatable 8×8 ft unit, produced 45 and deployed them across 9 states — metros to deep tier-3 and the Northeast — each running demos and games built to push on-spot trial.
Result: Roughly 13,500–18,000 hands-on trials across the network (estimates).

BMW 6 Series Gran Turismo launch stage, Taj Bengal, Kolkata — 6 GT launch · Taj Bengal · Mar 2018

Experiential · OSL Prestige · BMW

Launches, owner evenings and festive dressing, built to BMW's standard.

8years · 2018 → 2026 · still active
authorised BMW dealer · West Bengal + Odisha

The brief: Taj Bengal, 23 March 2018: unveil the first-ever BMW 6 Series Gran Turismo to Kolkata's BMW owners. Hold the car back until the reveal, and keep every element inside BMW's visual standard.
The craft: A ballroom stage with a full-width LED wall and the car under wraps; the 6 GT silhouette at arrival, registration, the dealer's welcome, then the unveil. We filmed it and cut the launch film OSL ran on its channels. Watch the launch film →
The relationship: Eight years with the same dealer — the 6 GT launch (2018), Joy 10, OSL's tenth-anniversary fest (2018), the X4 store launch and X5 artwork (2019), M Drive Women's Pride with a Tata tie-up (2021), digital marketing across Odisha and Bengal (2021–23), Durga Puja showroom décor (2022), an electric-vehicle launch (2023) and a BMW × Pilates × Matcha morning (2026).

Durashine Home Replica rest zone at Puri Rath Yatra — Chhaya Seva · Puri Rath Yatra

Experiential / CSR · Tata Bluescope (now Tata Colors)

Turning a roofing brand's own product into an act of care.

1K+seniors · 10 days · Puri Rath Yatra
a national CSR record

Insight: At Puri's Rath Yatra, elderly pilgrims face brutal heat and rain with little shelter — and a roofing brand could turn its own product into shelter.
What we did: Conceived, fabricated and ran a 300 sq ft 'Durashine Home Replica' rest zone over 10 days — shade, wheelchair support, first-aid for 1,000+ seniors; Rakshak Bands for children.
Result: We conceived, built and managed the brand's record-setting CSR campaign — India Book of Records — as Principal Event Partner.

Grofers RWA and street-side activations, Kolkata — Grofers · Kolkata

Experiential · Grofers (now Blinkit)

Building a market from scratch — to #2 in India.

#2market, India · by orders
behind only Bangalore

What we did: Over ~18 months: ~1,500 activities, ~36,000 man-hours, 90%+ of Grofers' Kolkata activation, across five formats — RWA, street-side, corporate, innovative, on-spot order-with-gift.
Result: Kolkata grew into Grofers' #2 market in India by orders, with a 3–4× rise in average order value — so solid the brand then shifted to digital to scale.

Nuvoco Vistas identity launch at ITC Sonar Bangla — Nuvoco Vistas — ITC Sonar Bangla

Global MICE · Nuvoco Vistas

A new identity, unveiled flawlessly — with the CEO in the room.

30×20ft LED wall
split run by hand · 2017

The brief: When Lafarge's India business became Nuvoco Vistas, the new identity had to land in one perfect moment.
What we did: Produced the full launch at ITC Sonar Bangla — lamp-lighting, leadership vision, an interactive brand-puzzle reveal built on the five new values, and a finale staged against a 30×20 ft LED wall our team configured and ran by hand.

TESEC 10 Years summit entrance — Corporate conferences & dealer meets

Hikvision Expo stage and audience — Corporate conferences & dealer meets

Global MICE · Conferences

50 to 1,500 delegates. Same standard, every time.

1,500delegates at peak
a recurring partner

A recurring partner: TESEC-IIMCIP (1,500), IIT Kharagpur–HAL (850), SBI General (900), Hikvision (350), and recurring 150–200-pax programmes for Tata Colors, Nuvoco, Kenstar and Polycab.

Nature's Basket Artisan Pantry flagship, Bangalore — Nature's Basket — Bangalore

Fabrication · Nature's Basket

Premium flagships, built end-to-end.

2metros · façade to fixtures
100% in-house

Approach: A premium store isn't decorated — it's built. Façade, signage, flooring, fixtures and storytelling, engineered as one environment.
What we did: Designed, fabricated and installed both Artisan Pantry flagships — Bengaluru (~13,000 sq ft) and Kolkata — from our own workshop. Bare shell to trading floor.
The finish: The proof isn't floor area — it's the finish: a store that reads gourmet the moment you reach it.

Tea Junction signature orange-and-white interior — Tea Junction · WB + Northeast

Tea Junction fabricated façade and canopy — Tea Junction · WB + Northeast

Fabrication · Tea Junction — an Ambuja Neotia brand

The same finished store, every town.

~20outlets built · WB + Northeast
bare shell → opening day

Insight: For a rollout, consistency is the brand — a customer in Kolkata and one in Gangtok should walk into the identical Tea Junction.
What we did: Each raw shell built into the complete store: steel façade-and-canopy fabricated on site, ACP cladding, the signature orange-and-white interior, kitchen, counters, branding.
Result: Around 18–20 trade-ready outlets across Kolkata, Asansol, Guwahati, Shillong and Gangtok — the same finish every time.

Pre-fabricated Amul parlour kiosk — From the DEX workshop

Fever 104 FM RJ studio station — From the DEX workshop

Fabrication · Amul · Fever 104 · Mi

Design, fabricate, pre-fabricate, install.

15+Amul parlours, Gujarat
model — make — install

Pre-fabricated: Built off-site, deployed ready — 15+ Amul parlours across Gujarat, and a Fever 104 FM RJ studio station.
Mi Store: A handful of Mi store fabrications and fit-outs.
3D pre-visualisation: We model the space before we build it (Amul, Oxemberg) — some models went on to be built, some stayed concept.

BMW 5 Series digital campaign creative — Digital — selected campaigns

Tata Social Enterprise Challenge campaign creative — Digital — selected campaigns

Digital · OSL Prestige (BMW) · TSEC

Years of digital, and national-scale campaigns.

OSL Prestige (BMW): Digital marketing, 2021–2023, across the Odisha + West Bengal franchise.
TSEC · Tata–IIM Calcutta: The digital campaigns that drew entries from across India, amplified each edition with TV coverage.

AI-generated Berlin Burgers menu design — Berlin Burgers — our own brand

Digital & Amplification · Berlin Burgers — founder-owned

Our own brand — built to prove the point. Now powered by AI.

The story: The burger traces to Hamburg, reinvented in America into the world's most iconic food. We looked to Berlin — creativity, street culture, reinvention — and built not another outlet, but a category.
The strategy: Customers remember categories more than products. We defined European Street Burgers (the category) with the promise Handcrafted Better Burgers — compete on identity and experience, not price.
Built with AI: Founded in 2021 with traditional digital, Berlin Burgers is now our live demo of AI-driven creative — the current menu, food imagery and social videos are all AI-generated, in-house.
The proof: On our own brand, we show we can plan, ideate, create and pitch with current-generation tools.

Matcha & Pilates × BMW — a DEX Originals fitness IP — DEX Originals — entertainment IPs we own

DEX Originals · Owned & produced with our partners

And when there's no client brief — we build our own.

The point: Everything on this page was built for a brand. These we built on our own ticket — concept, stage, talent, ticketing, sponsorship. Total creative control, our own risk, our own reward.
European Summers: Premium sunset poolside social at Hyatt Regency Kolkata — ~1,000 strong on 15 August, powered by OSL Prestige · BMW.
Exit Protocol: The ballroom afterparty until 4 AM — twelve homegrown Kolkata DJs given the stage.
Fitness IPs: Aqua Zumba Rave × Decathlon and Matcha & Pilates × BMW — wellness formats built like shows.

Explore DEX Originals →

The Work.

Every lap is a product demo.

DEX's first international MICE — a flagship reward, run flawlessly overseas.

Owning Bengal's biggest marketing window — with a national record.

Three grand mall launches in three cities, on the same two days.

Thirty branded vans, launched from 30 cities at once.

Forty-five 8×8 ft pop-ups took hands-on trial from metros to the Northeast.

Launches, owner evenings and festive dressing, built to BMW's standard.

Turning a roofing brand's own product into an act of care.

Building a market from scratch — to #2 in India.

A new identity, unveiled flawlessly — with the CEO in the room.

50 to 1,500 delegates. Same standard, every time.

Premium flagships, built end-to-end.

The same finished store, every town.

Design, fabricate, pre-fabricate, install.

Years of digital, and national-scale campaigns.

Our own brand — built to prove the point. Now powered by AI.

And when there's no client brief — we build our own.

Make it the
next one.

Every lap is a product demo.

DEX's first international MICE — a flagship reward, run flawlessly overseas.

Owning Bengal's biggest marketing window — with a national record.

Three grand mall launches in three cities, on the same two days.

Thirty branded vans, launched from 30 cities at once.

Forty-five 8×8 ft pop-ups took hands-on trial from metros to the Northeast.

Launches, owner evenings and festive dressing, built to BMW's standard.

Turning a roofing brand's own product into an act of care.

Building a market from scratch — to #2 in India.

A new identity, unveiled flawlessly — with the CEO in the room.

50 to 1,500 delegates. Same standard, every time.

Premium flagships, built end-to-end.

The same finished store, every town.

Design, fabricate, pre-fabricate, install.

Years of digital, and national-scale campaigns.

Our own brand — built to prove the point. Now powered by AI.

And when there's no client brief — we build our own.

Make it thenext one.

Make it the
next one.